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Carol Kaplan

Public Relations and Communications

Hi, I'm Carol Kaplan. Welcome to my profile!

Carol Kaplan's Bio:

As Director of Public Affairs for the National Insurance Crime Bureau, Ms. Kaplan manages East Coast media relations for this century-old organization whose sole mission is to investigate and route out the nation's most insidious and egregious fraud cases on behalf of the U.S. insurance industry. A highly experienced media spokesperson with an extensive network of top-tier journalists, Ms. Kaplan formerly managed media relations for the American Bankers Association where she navigated multiple issue land mines during the height of the U.S. banking crisis. She is known for building and maintaining solid working relationships with journalists and is frequently quoted. As a consultant for Booz Allen Hamilton, Ms. Kaplan served as a communications strategist for the U.S. Department of Homeland Security, managing media relations for Cyber Storm II, a biennial cyber security exercise involving numerous foreign countries, multiple federal agencies, several U.S. states and Fortune 500 companies. For 20 years, Ms. Kaplan was a TV news anchorwoman and reporter at television stations across the U.S. Her reports appeared on major network news outlets including CNN (Wolf Blitzer), CNBC (Geraldo Rivera), and MSNBC. Her work earned an Emmy, numerous Emmy nominations, and several awards from the Associated Press, the Public Relations Society of America, American Women in Radio and Television, and the Federal Executive Board. She reported extensively on the FBI discovery of the first known domestic Al-Quaida terrorist cell. Ms. Kaplan earned a master's degree in Communication: Journalism and Public Affairs from American University in 1983 where she authored her thesis, "U.S. Vulnerability to Domestic Terrorism," warning of the nation's lack of preparedness against domestic terrorist attacks - 18 years before September 11th.

Carol Kaplan's Experience:

  • Principal Consultant at Kaplan Media Relations

    August 2016 - Present | Washington, DC

  • Director of Public Affairs at National Insurance Crime Bureau

    April 2014 - August 2016 | Washington, DC

  • Senior Director of Public Relations at American Bankers Association

    November 2007 - May 2013

    Advise senior management on communication strategies, write news releases, op-eds, fact sheets, talking points, and backgrounders. Prep executives for interviews, establish and manage social media platforms. Produce videos, track and analyze media coverage, and educate reporters on some of the most urgent issues impacting the banking industry and consumers.

  • Senior Consultant at Booz Allen Hamilton

    November 2006 - November 2007

    Managed media relations for US Department of Homeland Security multi-national cyber security exercise, Cyber Storm II, an exercise to strengthen U.S. capabilities to secure critical infrastructure against cyber terrorism attacks, involving five nations and numerous Federal law enforcement and intelligence agencies. Responsible for: media plan development, stakeholder engagement, event planning, media relations, media strategy and both internal and external communications including Congressional and C-level executive outreach. Internal and external client relations. Wrote press releases, speeches, talking points, concept papers, backgrounders, analyses, newsletters, and web content.

  • Manager of Public & Media Relations at Hearth, Patio & Barbecue Association

    January 2006 - November 2006

    Spokesperson for $12 billion industry trade association representing 2,700 manufacturers worldwide. Represented industry in national television appearances and interviews in publications such as the Wall Street Journal, Fortune, Kiplinger's, numerous daily newspapers and trade magazines. Counseled senior leadership on handling sensitive consumer issues.

  • Consultant at Kaplan Consulting

    April 2004 - December 2005

    Advised, counseled, and trained political candidates, public officials, and senior executives in interview preparation, media strategy, and communications planning. Organized news conferences and special events. Wrote press releases, speeches, talking points, and briefing papers. Secured print, broadcast and Internet news coverage. Built and maintained relationships with reporters. Designed look and content of Internet websites. Produced and supervised production of television commercials.

  • Anchor/Reporter/Executive Producer at WGRZ-TV (NBC); KOMU-TV (NBC); WCJB-TV (ABC); WICZ-TV(NBC)

    1983 - 2004

    Anchor of primary weeknight newscasts. Reported news through development of sources, conducting interviews and research under internal and external competitive and deadline pressure. Reported live from field on topics including politics, terrorism, Homeland Security, economics, crime, business, medicine, technology, the environment and more. Appeared live on CNN, CNBC, and MSNBC covering major breaking news stories. Achieved highest ratings in station history and first place in market share at two separate stations.

  • Broadcast Journalism Instructor at University of Missouri at Columbia School of Journalism

    February 1988 - January 1990

    Designed and taught School's first coursework in Broadcast Delivery Technique, enabling hundreds of young journalists to develop the on-air presentation skills necessary to succeed in modern American television newsrooms.

Carol Kaplan's Education:

  • University of Maryland University College

    2007 – 2007
    Certificate

  • American University

    MA
    Concentration: Communication: Journalism & Public Affairs

  • State University of New York at Buffalo

    BA
    Concentration: English and Communication



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